Large stores offer assortment and experience. Small stores offer lower rent, faster rollout and more location flexibility. The right format depends on sales density, customer mission and operating complexity.
The key metric is not floor area
Measure revenue and gross contribution per square meter, not just total sales. A compact store with a narrow assortment can outperform a larger store if every meter earns its keep.
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Small-format retail works when simplicity is designed into the business, not when a large-store concept is merely squeezed into a smaller box.